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1 Sleepless in scotland by Karen Hawkins Sleepless in scotland by Karen Hawkins By Karen Hawkins
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How to Run a Successful Conference: Planning and Logistics, Keeping to Budget, Using Technology and Delivering a Winning Event

So, youve been given a conference to run. Whether its part of your job or you are a complete novice, you will only get one chance to get it right. It is a live event, which cannot be re-run. But dont panic. As with most organisational projects, there is a formula you can use and a sequence you can follow to minimise the risk of failure. This revised and updated edition of “How to Run a Successful Conference” shows you how. John G Fisher gives clear and practical guidance on how to manage, in the right sequence, all those who contribute to the success of a conference, from the service providers to the speakers. He gives sound advice on everything you need to consider, such as: the objectives of your conference; building the budget; finding the right venue; when to bring in the professionals; event management and logistics; organising accommodation; food and drink; going abroad; and, using technology. Youll also find advice on how to assess the success of your event. If youve just been given the task of running a conference, dont even think about it until youve read this book.

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